Haculla Spring / Summer 2024

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The latest collection from Haculla embraces a bold and edgy aesthetic, drawing inspiration from the past and future. Racer jackets and car-inspired elements dominate the designs, alongside patches that add a touch of nostalgia. The collection focused on living life to the fullest and embraces a fast-paced mentality. Athletic influences are evident in new silhouettes and cut seams, including racer jackets, football jerseys, rugby fashion knit tops, parachute pants, and racing stripe joggers. Leather outerwear makes a comeback, featuring a sleeveless vest silhouette. Haculla gained recognition for its intricate and high-quality leather jackets in its earlier seasons. The season builds upon the success of Haculla's original seasons, incorporating minimal color palettes of black, white, and red, along with patchwork and chenille embroideries. The SS24 collection showcases a custom paisley pattern that pays homage to gangs and cult following, creating a strong connection for street fashion and art enthusiasts. Viscose fabric is brought back to Haculla, with contrast piping seen in classic pajama short and long-sleeve shirts, as well as our wide, straight-leg pants and basketball shorts. The season incorporates a chess theme, with a prominent quote "this is chess, not checkers," emphasizing that life is a strategic game where only the strongest survive. A custom chess board featuring Haculla's renditions of chess pieces are present on various fabric bases such as denim, knit, and jersey. The chessboard theme is extended to raw edge and exposed seam checker hoodies, knit shorts, and overcoats, creating a cohesive and visually striking collection. Symbolic elements such as flag patches of America, the United Kingdom, Japan, and Germany are featured on key items to represent some of the most influential countries in Harif Guzmans art and life. The collection combines classic elements with modern advancements, featuring computer-illustrated original Harif artworks introduced as NFTs in the Web3 world. The utilization of an advanced Photo Transfer 3D Printing process to showcase high-resolution web3 characters, a technique never before seen in Haculla's designs. 

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