The Spring/Summer 2025 collection introduces the capsule "Making Memories," celebrating Haculla's 10th anniversary. Reflecting on the brand's history, this capsule honors its roots, which trace back to the collaboration between street artist Harif Guzman and entrepreneur Jonathan Koon. The collection features iconic images by or of Harif Guzman, with friends and family during monumental moments in his life. We then took several of his images and transformed them into Haculla monster memories. These memories are depicted on aged canvas polaroids and incorporated into various silhouettes. Harif Guzman's watercolor-based Haculla monsters, layered with mixed media materials like paint and drawings, are prominently featured. These characters are enlarged and printed on bombers, button-up viscose shirts, hoodies, t-shirts, tank tops, and a jacquard sweater. A new, dirtied "One Of A Kind" repeat print on towel jersey cotton adds depth and texture to the collection. The capsule also debuts a new double-layered print graphic technique, merging iconic graphic tees like "I <3 NY" or "ARMY" with custom relatable prints or Guzman's original photos, creating layered, gunked visuals. New silhouettes include a robe x overcoat hybrid with a wrap-around tie belt in textured towel fabric, a zip-up balloon sleeve hoodie jacket, a snap closure shacket, a cut me up sleeveless tank top, pleated balloon leg sweatpants, and the brand's first scarf, featuring a collage of Guzman's original pictures and custom Haculla Monster graphics.
This capsule embodies Haculla's creative evolution and its artistic, edgy aesthetic over the last decade. Haculla continues to Make Memories and will never stop until the end.
