Mostly Heard Rarely Seen Spring/Summer 2023

MOSTLY HEARD RARELY SEEN S/S 2023. 

Appearances can be deceptive. Juxtaposing last season’s visual clarity of artisanal hand painted finishing and distressing, this season the brand’s goal was to create much more of an illusion. Showcasing the idea of things not always being as they seem, a play on the term Mostly Heard Rarely Seen, S/S23 introduces the idea of all over hand painted embroidery applications, subtle branding graphics and unique vintage textiles sourced from the brand’s origin Osaka, Japan. From formal meets casual and street meets classic, S/S23 proves to be the truest representation of the brand to date. The brand follows its core DNA while continuing to evolve by introducing new spliced up silhouettes from outerwear to matching sweat sets along with classic motorcycle jackets heavily distressed and crafted from heavy Japanese french terry. Silhouette manipulation is explored even further through woven silhouettes being deconstructed within crewnecks, hoodies and tees allowing for unlimited styling, versatility and to provide a space between casual and formal. A new oversized, henley knit polo is also introduced in this collection made from two unique brushed camouflages sourced in Japan. The original branded barcode is showcased in a new format while also offering graphics of vintage portraits of some of the biggest mobsters in history. S/S23 newly explored the idea of visually representing Mostly Heard and Rarely Seen separately to provide individuality and expression for the particular audiences. 

At first glance, the garments appear to have an artisanal hand painted finish, but when taking a closer look, you can see that it is actually an extremely high-tech embroidery application. With an intense attention to detail, each garment that incorporates this technique is carefully executed to the highest of expectations. The colors and thread counts are specially chosen to inhabit an organic, painterly feel. What looks simply brushed on, actually is a highly interactive detail process and application. Mostly Heard Rarely Seen prides itself in creating widely unique garments with extreme attention to detail, this season the brand invites and encourages consumers to take a closer look and not just judge by initial glance.