8-Bit Spring/Summer 2023
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From an initial idea to full reality and paper to Web3, 8-Bit has done a full transformation and brand remodeling after diving deeper into the metaverse. While pioneering the next steps of a “phygital” retail experience and adding newly embedded digital assets, 8-Bit’s partnership with Highstreet opens up a whole new world to consumers. The brand inhibits never before seen technology in order to excel this reimagined milestone of pushing past traditional products to consumer purchase. High tech security tags can be found as a part of the newly initiated label system, emphasizing the newfound exclusivity and highly sought-after hype of each individual product. Fully connecting to the tech world, the rebranding also includes a new embossed lego tag secured to each product with real computer wire cords. In an in depth, efficient 8-step process, the navigation from offline to online to on chain is easily explained for consumers best use and understanding of their newly embedded NFT.