8-Bit Spring/Summer 2024

MOSTLY HEARD RARELY SEEN 8-BIT S/S 2024. A switch in direction, an unexpected evolution of nostalgia and communication; S/S24 presents a number of new capsules, techniques and allows expansion to an even wider audience than ever before. Celebrating art, culture and collaboration, 8-BIT taps into a whole new level that’ll have consumers connecting into each and every category. 

After very successful feedback on the first launch of movie posters, we were inspired to expand even further to a number of other classic hits ranging in all different genres and ratings. Continuing our celebration of hype culture, S/S24 taps into the most sought after sneakers of the year, including the Nike x Tiffany & Co collaboration that broke the internet. From Warhol to da Vinci, some of the most famous artworks on the planet were transformed into our iconic silicone lego appliques for a fun take on how consumers can celebrate and incorporate art into their daily lives. A new spray painted seam technique is seen through this capsule for a fun twist on our artisanal hand painting seen in previous seasons. S/S24 also tackled the idea of some of the most famous food characters of all time and added some fun, quirky plays on their original logos and packaging. Lots of new colors are introduced into the collection, all while expanding on our multi-colored exposed flat lock stitching seen in F/W23 for an extra pop.

This season highlights 8-Bit’s newest evolution to date. The unveiling of our half photo transfer print/half silicone applique graphics. Taking some of the most famous images in the world and adding an 8-BIT twist, our team has mastered the experimentation of combining each technique for a seamless, never before seen graphic applique.